How to Choose the Right Facebook Ads Agency in 2025

Introduction

If you’ve ever tried running Facebook campaigns yourself, you’ll know they can be powerful—but also overwhelming. With dozens of ad formats, endless targeting options, and constant algorithm updates, it’s easy to burn through budget without seeing results. That’s why many businesses turn to a Facebook ads agency.

But here’s the real question I hear from clients all the time: “How do I know which agency is the right fit for my business?”

In this blog, I’ll share the key factors you should consider before hiring a Facebook ad agency, based on my years of running campaigns at Bubblegum Marketing.

Why Hire a Facebook Ads Agency?

Managing ads isn’t just about boosting posts. A professional facebook advertising agency helps you:

• Identify your most profitable audiences
• Create ad creatives that convert
• Test and optimise campaigns daily
• Scale winning ads while cutting wasted spend

The truth is, Facebook advertising has become too complex to leave to guesswork. Working with experts saves money, time, and frustration.

If you’d like to see how we do this at Bubblegum, visit our Facebook Ads Agency Services page.

1. Look for Proven Results

The best Facebook ads agency should have case studies, testimonials, or live examples of campaigns they’ve run. Don’t just take promises at face value—ask for data.

When my team presents results, we show metrics like cost per lead, total conversions, and ROI. This level of transparency builds trust and sets realistic expectations.

2. Understand Their Strategy

Every fb advertising company has its own way of running campaigns. Some focus heavily on creatives, others on audiences. A reliable agency balances both.

When speaking with a potential partner, ask:

• How do you test ad variations?
• How do you decide which audiences to target?
• What’s your process for scaling winning ads?

Their answers will reveal whether they know how to manage campaigns strategically—or just push buttons.

3. Evaluate Communication & Reporting

Facebook ads change daily, which means communication matters. A good facebook agency won’t just send monthly reports—they’ll give you insights along the way.

At Bubblegum, for example, we send our clients regular updates with clear recommendations, not just numbers. This way, you’re never left guessing where your budget is going.

4. Check Their Knowledge of Advanced Tools

Facebook offers advanced features like Lookalike Audiences, Conversion API, and split testing. Your agency should know how to use them.

If an agency still relies on boosting posts, that’s a red flag. The facebook advertising services you choose should include:

• Retargeting campaigns
• A/B split testing
• Conversion tracking
• Audience segmentation

5. Ensure They Align With Your Business Goals

Not every facebook ads agency is right for every business. Some specialise in eCommerce, others in service industries. The key is finding a partner who understands your unique goals and tailors campaigns accordingly.

For example, a local plumber needs different targeting than a national eCommerce brand. A good agency will adapt its strategy to your market.

Want to see what industry benchmarks look like? Check out WordStream’s Facebook Ad Benchmarks. This gives you an idea of average CPCs, CTRs, and conversion rates across industries.

Final Thoughts

Choosing the right facebook ads agency doesn’t have to be complicated—it just takes the right questions. Look for results, transparency, communication, and a strategy that aligns with your goals.

I’ve worked with businesses that wasted thousands before finding us, simply because they didn’t know what to ask. Don’t let that be you.

If you’re ready to explore what a partnership could look like, check out our Facebook Ads Agency Services and see how my team and I can help scale your campaigns in 2025.

Frequently Asked Questions (FAQs)