How Our eCommerce Marketing Agency Drove 121% Growth

When I first started Bubblegum Marketing, my goal was simple. I wanted to help business owners get real, lasting results from digital marketing. Over the years, our team has partnered with hundreds of brands, but one recent Shopify client stands out.

They had a strong product line and a professional Shopify store, yet their sales had hit a plateau. The owner was putting in effort and ad spend but wasn’t seeing consistent returns. That’s when my team and I stepped in with a tailored eCommerce marketing strategy designed to turn their Shopify store into a sustainable revenue-generating system.

The Challenge: Strong Store, Slow Sales

When we first analysed the brand’s Shopify and analytics data, three clear challenges emerged:

1. Low-qualified traffic. The site was getting visitors, but most weren’t ready to buy.
2. Weak retention. Returning customer rates were low meaning minimal long-term revenue.
3. Unoptimized paid channels. Ads were live but lacked structure, targeting, and funnel alignment.

Our mission was to design and execute a strategy that would increase traffic, improve conversions, and maximise customer lifetime value.

The Strategy: Data + Execution = Growth

At Bubblegum Marketing, we don’t rely on cookie-cutter campaigns. Every eCommerce growth plan we create starts with real data and a focus on understanding customer intent. For this client, that meant building a full-funnel approach combining ecommerce advertising, remarketing, and CRO-focused site enhancements.

Here’s how we approached it.

Shopify Funnel Optimisation

Our first step was refining the customer journey on Shopify.

We reviewed how users interacted with key pages, from product discovery to checkout, and spotted points of friction. Our recommendations focused on improving both design clarity and buyer confidence:

• Clearer CTAs and simplified navigation
• Added shipping, guarantee, and payment info above the fold
• Strengthened trust signals and reviews

These seemingly small changes resulted in a 12% lift in conversion rate month-over-month a direct result of our Shopify conversion optimisation process.

Driving Qualified Traffic with Paid Media

Once the store was optimised, we overhauled their paid strategy across Facebook, Instagram, and Google.

Our eCommerce advertising campaigns targeted different audience segments, from first-time buyers to cart abandoners, ensuring each group saw content tailored to their intent.

• Facebook & Instagram Ads: Created video and carousel creatives focused on benefits and urgency.
• Google Shopping & Search Ads: Refined keyword strategy to capture high-intent buyers.
• Lookalike Audiences: Used customer data to expand reach efficiently.

Through ongoing paid media optimisation, we steadily improved click-through rates, reduced acquisition costs, and scaled traffic quality.

“During the campaign period, sessions increased by 87%, and online visitors grew by 95% — evidence that the campaigns were attracting high-intent audiences.”

Organic and Social Visibility Growth

In parallel, we worked on strengthening organic performance and brand awareness.

Our team refined on-page SEO, optimised metadata for product categories, and improved interlinking for user flow. Meanwhile, we aligned social messaging with paid campaigns to drive consistency across all platforms.

“Organic social sessions surged by 2,200%, while active users increased by 324%, showing how a combined paid-and-organic approach amplifies brand presence and credibility.”

Retargeting & Customer Retention Campaigns

Acquiring new customers is great, but keeping them is where real profit lies.

We built a complete customer retention campaign structure to re-engage past buyers and nurture warm leads. This included:

• Automated email flows for post-purchase and upsell sequences
• Personalised remarketing ads based on previous browsing behaviour
• Loyalty reminders and discount triggers for inactive customers

“By the end of September, new users grew by 330% and returning users by 188%, reflecting the power of data-driven retention strategies.”

The Results: Measurable Shopify Marketing Results

After a few short months of consistent execution, the impact was undeniable.

“Shopify analytics reported a 121% increase in total sales, reaching over HK$173,000 during the campaign period.”

“Total users rose 323%, new users increased 331%, and revenue jumped 67.69% month-over-month.”

These Shopify marketing results demonstrate how a structured, data-backed approach can rapidly transform an underperforming eCommerce business into a scalable success story.

Key Learnings for Every eCommerce Brand

Every campaign teaches us something new, here are the key takeaways from this project:

1. Data drives direction. Every decision, from ad creative to keyword targeting, was grounded in analytics.
2. Simplify the funnel. A clean path to checkout always beats complexity.
3. Omnichannel consistency matters. Paid and organic efforts are strongest when they reinforce each other.
4. Retention = profit. Your repeat buyers are your highest-value audience.
5. Leverage Shopify analytics. They hold the insights that fuel smarter growth.

A Personal Reflection

Looking back on this project, I’m reminded why I started Bubblegum Marketing, to help business owners cut through the confusion of digital marketing and actually see results that matter.

When you focus on what counts, understanding both your data and your customer, you stop chasing trends and start building systems that deliver.

This project wasn’t about chasing quick wins; it was about creating sustainable online store growth through clarity, strategy, and trust.

We didn’t just run ads. We built a repeatable, scalable marketing system that continues generating results long after the campaign ends.

And that’s what makes me proudest, seeing a business grow with confidence, knowing their marketing finally makes sense.

Partner with a Results-Driven Digital Commerce Agency

Whether you’re a Shopify brand just starting out or an established store ready to scale, our team at Bubblegum Marketing can help you achieve measurable, predictable growth.

We’re not just another ecommerce marketing agency, we’re a performance-focused digital commerce agency that helps online stores turn data into revenue.