Elevate Your Marketing Strategy with an Infusionsoft Expert

Elevate Your Marketing Strategy with an Infusionsoft Expert

By Vince – Founder & CEO of Bubblegum Marketing,

Posted On February 1, 2024

In today’s highly competitive business world, companies must stand out and remain ahead of the competition. Good marketing and taking care of customers are key to making that happen. Lots of businesses use Infusionsoft to make their marketing work better. But for many business owners, figuring out how to get the most out of it can be tough. That’s where an Infusionsoft consultant comes in handy. They are experts who can guide and support business owners through the challenges of using this powerful tool.

In this blog, we will talk about why teaming up with an Infusionsoft consultant is a smart move for your business to boost its marketing. We will look at how their special knowledge can turn marketing efforts into success stories, making your business more visible and competitive. With their help, your business can make its marketing work better, getting great results that lead to long-term success.

What Is Infusionsoft?

Before we get into what an Infusionsoft consultant does, let’s understand what Infusionsoft is. Infusionsoft, now called Keap since January 2019, is a helpful tool for small businesses. It’s a Software as a Service (SaaS) company that offers solutions for e-commerce, email marketing, and customer relationship management (CRM). The main thing they offer is called Infusionsoft by Keap. This tool is like a one-stop shop for small businesses, helping with things like keeping track of clients, setting appointments, managing leads, automating marketing, supporting sales, scheduling, creating quotes, and handling billing and payments. In simple terms, Infusionsoft provides an all-in-one solution to make things easier for small businesses. 

Benefits of Infusionsoft for Your Business

  • Segmentation for Personalisation: Infusionsoft’s superpower is its skill for sorting your audience into different groups based on things like what they like, how they behave, or where they are from. This helps you send messages that really speak to each group’s specific interests. By doing this, you are not just talking to your audience; you are having a personalised conversation that grabs their attention and builds a stronger connection.
  • Automated Email Campaigns: Think of Infusionsoft as your behind-the-scenes helper for sending emails. You can set it up to automatically send emails when someone does something specific, like signing up or clicking a link. This makes your communication smooth and tailored to each person’s journey. Emails hit the inbox at just the right time, making people more likely to open and click through.
  • Lead Scoring and Qualification: Infusionsoft gives you a scorecard for your leads. It’s like giving gold stars to the leads that are more likely to become customers based on what they do. This helps your sales team know where to put their energy, focusing on the leads that are most likely to turn into successful deals. It’s similar to having a GPS for your marketing operations.
  • E-Commerce Integration: If you are selling stuff online, Infusionsoft can be your online store’s best friend. It keeps track of what your customers buy and how they shop. This information lets you create smart campaigns to sell more to your existing customers. Consider it your personal shopping assistant, who will help you by suggesting the perfect add-ons and upgrades.
  • Social Media Integration: Infusionsoft works well with social media, allowing you to coordinate your marketing efforts across different platforms. You can track what people are saying on social media from the platform, so you are not just sending emails but also participating in a larger conversation. It’s like having your social media game and marketing strategy work together seamlessly.
  • Dynamic Content and Smart Forms: Infusionsoft offers a unique way to personalise your communication with customers. By using dynamic content, you can adjust what you say according to each customer’s preferences. The smart forms are designed to be flexible, adapting to your users’ behaviour. With this approach, your customers receive content that matches their interests, increasing the likelihood of them staying with you and becoming loyal clients. It’s like customising your message to fit each person’s preferences perfectly.

Some Infusionsoft Marketing Techniques: 

Some of the most effective Infusionsoft marketing techniques are mentioned below, which can help your business improve campaigns and achieve meaningful results.

Inbound Marketing

Inbound marketing is a strategy that focuses on attracting potential customers to your business by creating valuable content that they are interested in. This content can be in the form of blog posts, articles, infographics, videos, or even white papers. When people find your content valuable, they are more likely to engage with your brand and eventually become customers.

With Infusionsoft, you can create landing pages where people can sign up directly for your content. For example, if you share a valuable white paper via email, you can create a landing page that collects information in exchange for the content. Infusionsoft will then update the contact record with this information.

This information can be used to personalise your marketing messages and make them more relevant to each individual customer. For example, if you know that a customer is interested in a particular topic, you can send them more information about that topic. This can help you build relationships with your customers and ultimately drive more sales.

Content Marketing 

Infusionsoft makes it easy to create and distribute content that engages your customers and prospects. With its drag-and-drop email editor, you can quickly create visually appealing newsletters that are easy to read on any device. With Infusionsoft’s built-in analytics, you can track how your customers interact with your content, so you can see what’s working and what’s not.

Here are a few ways you can use Infusionsoft to create quick and easy content marketing:

  • Share Existing Blog Posts. If you already have a blog, Infusionsoft makes it easy to share your posts with your subscribers. Simply create a new email campaign and add your blog post as an attachment. You can also include a brief introduction to the post and encourage your subscribers to click through to read the full article.
  • Create New Email Newsletters. If you don’t have a blog, Infusionsoft can help you create new email newsletters. Simply use the email editor to create a visually appealing newsletter that includes your latest news, updates, and offers. You can also include images, videos, and social media links to make your newsletter more engaging.
  • Track How Your Customers Interact With Your Content. Infusionsoft’s built-in analytics give you insights into how your customers interact with your content. You can see how many people open your emails, how many people click on links, and how long people spend reading your content. This information can help you fine-tune your content marketing strategy and create content that is more relevant and engaging for your customers.

A/B Testing

Infusionsoft offers a variety of testing tools that allow you to experiment with different elements of your marketing campaigns, such as offers, emails, and landing pages. This allows you to see what works best for your audience and optimise your campaigns for maximum results.

For example, you can use A/B testing to compare two different subject lines for an email campaign and see which one gets more opens. You can also use multivariate testing to test multiple elements of an email campaign at once, such as the subject line, body copy, and call to action. This type of testing can help you identify the most effective combination of elements to use in your campaigns.

In addition to testing different elements of your campaigns, you can also use Infusionsoft to track the results of your tests. This information can help you make informed decisions about which campaigns to run and how to optimise them for success.

Testing is an essential part of any successful marketing campaign. By testing different elements of your campaigns, you can learn what works best for your audience and optimise your campaigns for maximum results. Infusionsoft offers a variety of testing tools that can help you make the most of your marketing efforts.

New Leads Grow

When you get a new lead, it’s important to keep them engaged and interested in your business. One way to do this is by sending them helpful and informative emails on a regular basis. Infusionsoft can help you do this automatically, so you don’t have to spend time manually sending emails.

For example, you could set up a series of emails that are sent out once a week for a few weeks. These emails could contain information about your products or services, tips and advice, or even just a friendly reminder to stay in touch. By keeping your leads engaged, you’re more likely to turn them into customers.

Sending Messages to Audience 

Infusionsoft lets you organise your customer list in smart ways. You can use tags to sort them based on things like where they live or what they like. For example, if someone shows interest in a product, Infusionsoft can tag them as interested in that product. This helps you send the right messages to the right people.

Here are a few examples of how you can use tags to send the right messages to your customers:

  • Send a coupon to customers who have viewed a product but haven’t purchased it yet.
  • Send a reminder email to customers who have abandoned their shopping carts.
  • Send a personalised birthday message to customers who have provided their birth date.

How Do You Choose the Right Infusionsoft Consultant?

Choosing the right Infusionsoft consultant is necessary for the success of your marketing and CRM activities. Listed below are a few of the main concerns:

  • Experience of Consultants: Look for consultants who have experience in implementing and optimising Infusionsoft for companies just like yours. An experienced consultant can guide you to make better decisions and be able to present you with real-world examples of how you can put Infusionsoft to work for your company.
  • Proper Research: In order to examine the consultant’s effectiveness, do proper research by checking their website, case studies, online reviews and feedback from customers. The results of this research will help you find out if they are suitable for your company’s requirements or not by assessing their skills, performance history, and reputation. 
  • Notice Compatibility and Interaction: It is necessary to make sure that the Infusionsoft consultant understands your company’s goals, requirements, and operations. You can consider setting up an appointment with them to discuss your needs and review their understanding of your business. Also, examine their interaction style and attentiveness. A lack of efficient communication may slow down development and increase frustration within the working relationship. 
  • Consider Taking References: You can take references from experts in the industry or other business owners who are familiar with Infusionsoft or have worked with experienced Infusionsoft consultants. Their advice and suggestions can help you choose the best option from the options you have. 
  • Evaluate the Contract and Pricing: You need to examine the conditions of collaboration, which include the contract and pricing structure. Discover the services that are provided, any additional costs, and the total duration of the partnership. Make sure you understand what to expect and what you are expected to do.

Conclusion

Infusionsoft is a strong tool for businesses wanting to step up their marketing and customer relationship game. But here’s the trick: teaming up with an Infusionsoft consultant is like having a secret weapon. These experts know the ins and outs, can customise things to fit your business, and make sure you are getting the most out of this powerful platform. With their help, you can make things smoother, connect better with customers, and see more success in today’s tough business world. Working with an Infusionsoft consultant is a smart move for supercharging your marketing and keeping your business strong.
If you are looking for the best Infusionsoft consultant for creating strategies and campaigns for your business, then you can contact Bubblegum Marketing. We have been helping our clients for the past 15 years. Our fully certified team will help you get the best results for your business.

FAQs

Q. What Is Infusionsoft Used For?

Infusionsoft is a tool that helps businesses with things like sending emails, finding new customers, and managing sales. It’s all about making work easier by automating tasks and making sure businesses can talk to customers in a way that’s personal and effective. It’s like having a helpful assistant for marketing and keeping track of customer relationships.

Q. Why Should You Consider Hiring an Infusionsoft Consultant?

Thinking about getting an Infusionsoft consultant is a good idea because these experts know a lot about making Infusionsoft work well for your business. They can customise it to fit your needs, making things run smoother and helping you get the most out of its features. With their help, you can improve your marketing, make things more organised, and see better outcomes.

Q. Will Partnering with an Infusionsoft Consultant Boost Customer Engagement?

Certainly! Yes, working with an Infusionsoft consultant can increase how much your customers engage with your business. These experts help make personalised communication plans using Infusionsoft features. This means you can share the right stuff at the right time, making your customers happier and more involved with what you offer.

Q. What Are the Benefits of Keap?

Keap (which was once called Infusionsoft) is great for businesses because it makes managing customers and marketing tasks easier. It works well with online selling and has useful features like scoring leads and creating personalised campaigns. With Keap, businesses can run more efficiently, talk to customers in a personal way, and grow successfully.

Q. What Is the Difference Between Infusionsoft and Keap?

Infusionsoft and Keap are similar but with a few differences. Keap is a newer and simpler version of Infusionsoft, made especially for small businesses. They both do the same things, like managing customers and automating marketing, but Keap is a bit easier to use and is designed for a wider group of businesses.

Q. How Much Does Infusionsoft Cost Per Month?

Infusionsoft pricing can range from $220 to $350 per month. This price depends on the features that you select for your business. There is also a setup cost to get started. Infusionsoft by Keap pricing plans are mentioned below:

  • Pro: $159 Per Month
  • Max: $229 Per Month
  • Ultimate: $229 Per Month

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