What Does A B2B Online Marketing Consultant Do?

What Does A B2B Online Marketing Consultant Do?

By bubblegummarketing – Founder & CEO of Bubblegum Marketing,

Posted On March 1, 2024

Having a strong online presence is essential in today’s digital world, but it can be difficult to achieve. That’s where B2B digital marketing consultants come in. They specialise in online marketing and can help businesses like yours succeed in the world of digital marketing.

These consultants understand how to use various digital tools and strategies to get your business noticed and attract the right customers. They can improve your website’s visibility on search engines, create engaging content for your social media channels, and run targeted advertising campaigns tailored to your goals and audience.

If you’re struggling to find new customers or stand out in a crowded market, a B2B online marketing consultant can provide the expertise and guidance you need. They’ll work closely with you to identify areas for improvement, develop a strategic marketing plan, and implement tactics to achieve your objectives.

In this blog, we’ll explore the roles of B2B marketing consultants and how they can drive growth and success for your business. Whether you’re a small business or a well-established enterprise, partnering with a marketing consultant may help you reach your full potential in the digital era.

Understanding B2B Online Marketing

B2B online marketing is how businesses interact and connect with each other through digital platforms like social media and email campaigns. Unlike marketing directly to consumers, B2B marketing is more focused on meeting the unique needs and decision-making processes of other businesses, which can be pretty complicated.

This type of marketing involves using various online tactics such as search engine optimization (SEO), social networking, content creation, and email outreach. The main aim is simple: to use these online strategies to reach out to other businesses, build trust, and convince them to buy your products or services.

Importance of Online Marketing in the B2B Sector

Online marketing is incredibly important for B2B companies. It helps them find potential leads more efficiently, expand their reach to more markets, and position their brand strongly, all of which are essential for long-term business growth.

As more and more customers turn to the internet to research potential vendors, having a strong online presence becomes crucial for educating these prospects and turning them into loyal customers.

In simple terms, B2B online marketing consultants help businesses manage all aspects of digital marketing so that they can successfully interact with other businesses, create leads, and eventually lead to revenue and profitability. 

Role of a B2B Online Marketing Consultant

For business owners who are trying to strengthen their marketing efforts and looking for someone who can help them increase sales and get more leads. Consider the following key service areas that online marketing consultants cover.

1. Market Research and Marketing Analysis

In order to provide companies with a competitive edge, B2B online marketing consultants specialise in doing comprehensive market research and marketing audits. These consultants do in-depth market landscape analyses to discover important details about competition strategies and consumer behaviour.

These experts are skilled in gathering both quantitative and qualitative data to inform strategic decision-making throughout the marketing journey. They analyse current trends in the target audience and evaluate competitor strategies to identify areas of potential improvement. 

Moreover, B2B marketing consultants are experts at auditing existing marketing strategies and activities. They examine online activities, such as SEO and Google Ads, meticulously to uncover missed opportunities and areas for improvement. By identifying deficiencies, they help provide the groundwork for more focused and successful advertising campaigns tailored to the particular requirements of B2B companies.

2. Developing Digital Marketing Plans

A B2B online marketing consultant assists businesses in devising plans for promoting themselves on the internet. Rather than creating a yearly plan, they prefer to divide it into shorter intervals, typically three months. This is because the business world is dynamic, and it is essential to be able to make quick adjustments.

The digital marketing plan outlines the business’s objectives, such as increasing website traffic or brand awareness. The consultant helps determine the most effective online activities, such as advertising on LinkedIn or Google, improving search engine rankings, and sending emails to potential customers. They also identify the content that the business needs to create, such as videos or eBooks, to attract people to the business.

The plans include two primary components: marketing campaigns and marketing routines. Campaigns are short-term projects with specific goals, similar to missions. Routines are routine activities that the business performs regularly, such as sending newsletters or posting on social media every week. B2B online marketing consultants assist businesses in developing these plans to ensure that they can keep up with the rapidly changing world of online marketing and achieve their objectives effectively.

3. Expertise in Target Audience Identification

B2B web marketing specialists can help organisations identify their target demographic. They achieve this by developing extensive profiles of potential purchasers, often known as buyer personas. These personas show the many sorts of clients that a company may have and are based on factors like demographics, habits, and interests. Consultants can customise advertising strategies to match each persona’s specific requirements and concerns.

These professionals divide consumers depending on a variety of criteria, ensuring that marketing efforts are targeted and relevant to different groups of individuals. For example, they may split the audience based on industry, firm size, or job title. This categorization allows more tailored and powerful marketing strategies that appeal to certain consumer segments. Consultants help businesses in successfully attracting and engaging new consumers by targeting the appropriate individuals with the right approach.

Ultimately, the expertise of B2B online marketing consultants in identifying target audiences ensures that businesses can reach and connect with diverse segments of their market. By understanding the preferences and pain points of different customer groups, consultants can develop strategies that speak directly to their needs, increasing the chances of success in attracting and retaining customers.

4. Strategic Marketing Planning

Busy CEOs and marketers frequently turn to B2B internet marketing experts for assistance in developing efficient marketing strategies. These professionals do extensive market research to understand industry trends, competitor strategies, and client preferences. Equipped with this knowledge, they collaborate with senior management and internal teams to improve the marketing strategy.

This includes identifying the target demographic, selecting the appropriate marketing channels, and developing strategies to capture potential consumers’ attention. Consultants use research insights and team discussions to ensure that the marketing strategy aligns with the company’s overall aims. 

They also adjust things like which services to prioritise, how to reach the target audience, and where to market the company. This involves looking at what is effective, recognizing areas for improvement, and being creative in order to get better outcomes. In brief, these consultants play critical roles in assisting organisations in developing innovative marketing strategies that lead to growth and success in today’s competitive digital environment.

5. Facilitating Effective Marketing Management

Marketing management is the process of overseeing all aspects of a business’s marketing efforts to ensure that everything runs smoothly and effectively. This role requires strong project management skills and the ability to manage various digital channels to maintain a strong online presence. Marketing consultants are responsible for managing the implementation of marketing campaigns and ensuring that they are executed efficiently according to plan.

Marketing consultants not only make sure campaigns run smoothly but also work with outside experts like designers and developers. They manage these relationships to ensure marketing materials are made and delivered on time and within budget. Consultants also keep an eye on how things are going, tweaking strategies as needed to meet the business’s goals.

Sometimes, if a business doesn’t have its own marketing manager, consultants step in to run campaigns or even handle all marketing tasks. This means they create and run strategies, manage day-to-day activities, and make sure the business hits its marketing targets. Simply put, B2B online marketing consultants are key players in managing and improving a business’s marketing efforts to drive success in today’s competitive digital world.

6. Strategic Technology Integration

B2B online marketing consultants are experts in strategically integrating emerging technologies into businesses. They use tools such as marketing automation and Customer Relationship Management (CRM) systems to improve efficiency, scalability, and overall impact. By utilising these technologies effectively, consultants help businesses streamline their marketing processes, automate repetitive tasks, and enhance their ability to reach and engage with customers.

The role of a B2B online marketing consultant involves assessing the specific needs and objectives of a business and identifying the most suitable technologies to support its marketing efforts. This may involve implementing marketing automation platforms to automate email marketing campaigns, lead nurturing processes, and customer segmentation. CRM systems are also commonly integrated to manage customer interactions, track sales leads, and analyse customer data for targeted marketing initiatives.

Through strategic technology integration, B2B online marketing consultants enable businesses to optimise their marketing operations and achieve greater success in today’s digital landscape. Consultants help organisations stay competitive, expand, and provide outstanding customer experiences by staying up to date on the newest technical breakthroughs and knowing how to use them successfully.

7. Tailored Digital Marketing Solutions

B2B online marketing experts offer customised digital marketing services to match the specific requirements of companies. These professionals focus on certain aspects of marketing, such as marketing strategy, search engine optimization (SEO), social media marketing, and marketing technology (martech). Businesses may use these specialists’ knowledge to improve their digital marketing efforts and solve technological gaps.

Marketing consultants bring essential skills and experience to the table, assisting firms in managing complicated marketing issues and reaching their objectives more efficiently. They can assist you in developing complete marketing plans, optimising Google Ads campaigns, and implementing marketing technology solutions such as CRM systems and marketing automation tools. Specialists are critical to success in today’s competitive digital world.

The rise of specialists in marketing technology underscores the growing importance of technology in digital marketing. Consultants with expertise in marketing tech are in high demand, as technologies like artificial intelligence (AI), CRM systems, and marketing automation play a pivotal role in helping businesses stay relevant and competitive. Overall, B2B online marketing consultants with specialised expertise offer invaluable support and guidance to businesses, helping them stay ahead of the curve and achieve their marketing objectives.

8. Analysing and Optimising Digital Campaigns

B2B online marketing consultants have a crucial role in analysing, optimising, and reporting on digital marketing campaigns. In today’s digital age, almost everything in marketing is measurable, which means consultants must be analytical, creative, and pragmatic in their approach. They use various tools and techniques to analyse different aspects of digital marketing campaigns, from keyword research to assessing the performance of Google Ads, Facebook ads, and social media campaigns.

Through detailed analysis, consultants identify areas for improvement and opportunities to enhance campaign performance. They set key performance indicators (KPIs) such as website traffic, clicks, leads, or revenue, which serve as benchmarks for measuring success. By consistently monitoring and measuring results, consultants can track the return on investment (ROI) or return on ad spend (ROAS) and make informed decisions to optimise campaigns for better outcomes.

Campaign analysis, optimization, and reporting are critical components of the services offered by B2B online marketing consultants, especially when acting as outsourced marketing managers. They ensure that progress, ROI, and campaign optimization are consistently monitored and undertaken to drive success. Consultants can also provide valuable support and guidance to internal marketing teams, offering coaching, mentoring, and peer review services to help upskill staff and improve overall marketing performance.

Types of Digital Marketing Consultants and Which One is Best for You?

Consultants can differ in terms of their skills, experience, and specialisations, but they generally belong to one of two categories: generalists and specialists. Here’s a breakdown of each, and how to determine the best fit for your business:

Generalist B2B Online Marketing Consultants:

– Versatile consultants who have a broad range of marketing skills.

– Ideal for small businesses or busy marketing managers in need of comprehensive support.

– Provide comprehensive support with marketing responsibilities ranging from developing strategies to day-to-day management.

Specialist B2B Online Marketing Consultants:

– Focus on specific areas of online marketing, such as SEO, social media, or lead generation.

– Preferred for targeted expertise in addressing specific challenges or optimising particular aspects of marketing efforts.

– Provide tailored solutions to meet unique business needs and objectives.

Consider your company’s particular needs and goals when choosing a consultant. Generalists give comprehensive guidance across numerous marketing sectors, whereas specialists excel at providing specialised answers to specific difficulties. Both types of consultants play critical roles in assisting organisations in managing the complexity of digital marketing and achieving success in today’s competitive environment. 


The way companies make purchasing decisions has been changing in recent times. Nowadays, buyers tend to look for products and services online, even when it comes to complex deals. This is why digital marketing experts have become increasingly important. They assist businesses in ensuring that they can be easily found and seen as relevant by potential customers long before any direct interaction takes place.

Bubblegum Marketing is a top choice for navigating the world of online marketing. They offer customised solutions specifically designed for B2B businesses. Whether it’s creating strategic marketing plans, running targeted campaigns, or analysing and improving results, Bubblegum Marketing is committed to helping businesses thrive in today’s competitive market. Transform your business strategies with the expertise of the finest B2B online marketing consultants at Bubblegum Marketing. Reach out to us today to take your business to new heights. Schedule a time to discuss your next project here.


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