SEO vs Paid Ads Which is Better for Your Business in 2025
Before diving into the comparison, let’s clarify what SEO and paid ads entail. Search Engine Optimization (SEO) SEO involves optimizing your website to rank higher in search engine results pages (SERPs) organically. It encompasses a range of practices, including keyword research, on-page optimization, creating high-quality content, and building backlinks. The primary goal is to increase…